RESET
wellness-functional-gummies-nutraceuticals
International Gen Z-Focused D2C Brand
Project Objective
To create a quirky, vibrant, and relatable brand identity for RESET, an anti-hangover gummy brand designed for the New Zealand market. The aim was to connect with a Gen Z audience that values both fun and functionality – making RESET not just a recovery product, but a lifestyle statement after a night of partying. From logo to visuals, every element was designed to reflect the brand’s vibrant, youthful, and wellness-centric vibe.
Website Preview
Design Thought
RESET is designed with Gen Z energy in mind. The bold sans-serif logo cleverly integrates a whisky glass and “cancel” icon in the letter T, symbolizing no regrets. The font "PlayPen Sans" adds a touch of casual fun, paired with a cheerful palette (#ed155d, #287f39, #ffbf43) that pops on social and shelf. The visuals combine gummy textures with party props, creating an engaging and modern brand that feels like a celebration in itself – fun, fresh, and functional.
