Occasions Fine Jewellery
luxury-bridal-jewellery
Heritage-Inspired Modern Fine Jewellery Brand
Project Objective
To craft a majestic brand identity for Occasions that reflects the grandeur of traditional Indian bridal aesthetics with a contemporary touch. The branding was designed to appeal to high net-worth individuals seeking exclusivity, legacy craftsmanship, and timeless sophistication for the most significant moments of their lives.
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Design Thought
The brand icon—a golden "O" crowned with a hummingbird—symbolizes grace, heritage, and the eternal charm of Indian weddings. The color palette fuses metallic golds and deep neutrals with a bold accent of saffron orange (#FF671E) to signify festivity and wealth. Fonts Figtree and Garet maintain an elegant editorial tone across touchpoints. Bridal visuals exude royalty, captured in grand Indian architectural settings, to mirror the exclusivity and heritage the brand stands for.
