Reveil
fashion
Fashion Brand
Project Objective
To create a refined, culturally grounded, and emotionally resonant brand identity for Reveil, a modest fashion brand celebrating grace, elegance, and self-expression. The goal was to craft a brand that seamlessly blends tradition with contemporary minimalism, while appealing to modern modest women across global markets.
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Design Thought
The branding for Reveil is anchored in soft sophistication and quiet luxury. The diamond integrated into the logo symbolizes value, purity, and strength—qualities reflected in both the brand and its customers. The earthy and muted color palette (creams, blushes, browns, and taupes) reflects calm, modesty, and timelessness. Typography pairs an elegant serif for emotional storytelling with a clean grotesk for readability and modern appeal. The overall design language speaks to comfort, confidence, and cultural pride, while keeping the user experience serene and welcoming.
