Navreya
navreya
Accessories
Project Objective
To build a refined, premium brand identity for Navreya, a women’s accessories brand rooted in elegance and timeless charm. The goal was to reflect the brand’s core values—grace, tradition, and confidence—through a luxurious yet approachable visual identity that appeals to modern Indian women who appreciate handcrafted jewelry with cultural undertones.
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Design Thought
Navreya’s branding is inspired by Indian heritage with a touch of minimal luxury. The symbolic round icon draws from traditional Indian motifs, symbolizing unity, completeness, and femininity. The Cinzel font adds classical sophistication, while Inter Thin keeps the tone modern and clean. A deep, muted color palette of purples, golds, and nudes evokes elegance and warmth, ideal for jewelry aesthetics. Photography focuses on texture, skin tones, and natural light—highlighting how Navreya complements real women in real moments. The overall look balances softness with strength, aiming to resonate emotionally and visually with today’s woman.
