Shines Collective
shines-collective
Silver Jewelry
Project Objective
The goal of this branding project was to create a timeless yet modern identity for Shines Collective, a premium silver jewelry brand that caters to elegant, empowered women. With a focus on fine craftsmanship, contemporary minimalism, and everyday luxury, the brand needed a visual system that resonates with global sensibilities while staying rooted in trust and class.
We aimed to build a brand identity that reflects the refined charm and radiant personality of silver jewelry — one that feels both aspirational and approachable.
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Design Thought
We wanted to create a timeless yet modern identity that reflects the elegance and purity of silver jewelry. The deep navy and soft gold palette evokes luxury and trust, while the serif logo with a shining star adds a sense of brilliance and aspiration. The moodboard and typography were crafted to give the brand a graceful, global appeal — minimal, classy, and premium.
