WEARO
fashion-women-s-apparel-denimwear
Bold D2C Fashion Startup Targeting Gen Z Women
Project Objective
To build a brand identity that shouts confidence, empowerment, and self-expression. With Gen Z women as the target audience, WEARO’s branding blends edgy visuals, bold fonts, and strong messaging to create a fashion statement that’s not just worn but lived. The brand aims to break traditional norms and redefine premium denim for the next generation.
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Design Thought
WEARO is driven by its tagline: “BOLD. FIERCE. UNAPOLOGETIC.”
The logo balances feminine curves with a sharp serif elegance. Paired with a confident sans-serif font (DM Sans), it evokes a modern attitude. The electric pink (#A80F60), classic black (#000000), and crisp white (#FFFFFF) color scheme scream high-impact minimalism. Imagery reflects bold denim cuts, confident postures, and unfiltered self-expression, perfectly aligning with the Gen Z psyche of breaking rules and owning the moment.
