Glam Glares
luxury-eyewear-fashion-accessories
Established Heritage Brand Revamp
Project Objective
To refresh the legacy of Glam Glares – a brand established in 1964 – with a new visual identity that merges vintage charm with contemporary class. The goal was to position it as a go-to luxury sunglasses label for fashion-forward individuals who appreciate design, detail, and elegance.
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Design Thought
The brand mark “GG” combines symmetry and minimalism, while the serif fonts (Trirong Light & Quattrocento) deliver an editorial luxury feel. The color palette – rich brown, cream beige, and muted tan – evokes warmth, class, and desert sun vibes. Imagery reflects elite leisure moments: poolside brunches, sharp silhouettes, and fashion-forward poses – all capturing the Glam Glares lifestyle.
