The Veloure
home-bath-textiles
D2C Manufacturer & Exporter
Project Objective
To develop a refined visual identity that communicates softness, comfort, and luxury. The brand needed to appeal to a premium audience seeking high-quality, aesthetically pleasing towels. The design direction focused on calm, earthy tones, minimalist typography, and a sophisticated mood to reflect the tactile richness of the product.
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Design Thought
Veloure’s branding is rooted in subtle luxury. The use of Avenir font family adds elegance and clarity, while the color palette (#FFF, #CDC6BA, #9A8A7B, #000000) reflects warmth and organic simplicity. The tagline "Wrap Yourself in Luxury" is embedded into the design ethos—inviting users to indulge in a sensory and aesthetic experience. The logo is modern and flexible, designed to scale across textile tags, product labels, and premium packaging.
